![]() ![]() Still, unless you determine what you want to achieve in numbers, you won’t have a concrete definition of what “success” means. Once you’ve defined your target audience, it may seem obvious what you’re trying to do with your event. Then look at which of your current ads, content, and messaging works best for that subgroup and replicate it. If your product or service is mainly for people ranging from 28 to 50 years old, ask yourself what subgroup of them would be most likely to attend. This filtering goes for messaging as well. You’re essentially filtering which personas will benefit the most by attending your event.Ī key thing to note is that these personas aren’t necessarily the ones you think will come - rather, they’re the ones who will see the most value in attending. Remember to validate your buyer persona’s needs with what you’re offering. You’ll weed out targeting and marketing messages that won’t be suitable for the remaining segments. This categorization will help you filter those who will be interested in the event versus those who won’t. Segment your target audience into personas or avatars of people who need your product or service. It might be that not all of your current or potential customers will be interested in it. Perhaps you’re running an event that speaks to a new trend in your industry. When marketing your business, you need to understand who your message must reach and how to best compel them to take action. This difference between reach and actual attendance will depend on your potential attendees’ interest, availability, and many other factors. You’ll have to plan on reaching a large number of people and having only a small percentage of them attend. The same logic applies when promoting an event. You’d probably go for a mix of Google and social media ads, email marketing, referrals, and many more, right? After all, multiple channels help you reach more people. Start by considering what strategies you’d use to market your product or service. To get in front of potential attendees, you have to know where they spend time and how they think. Think of event promotion like any other form of marketing. Source: Nonprofit Connect What to do before you start promoting your event When posting on event websites, remember to leverage those that are industry-specific, which list all the year’s events in your field. So, if your event planning is taken care of, focus on how you’ll market it to potential attendees. Promoting your event opens the door not only to its success but also to new business. One of the main benefits of having an event in the first place is the opportunity to gain awareness for your organization. It’s easy to think that people would feel motivated to attend if the event is interesting enough, but they won’t come if they never hear about it. We’ll also touch on what you should do once your event is wrapped up. Using an event management tool to create a solid promotion timeline is one of many effective strategies you can implement right now.įrom content and email marketing to ads and social media, here are tips, strategies, and seven new ways to kick-start the process of promoting your upcoming event. To make sure your event is as successful as it can be, event promotion is just as important as your event planning, if not more so. There are fewer things more deflating for a business owner than talking about a recent event they hosted only to realize no one heard about it, especially if they felt like all they did was spread the word. Event promotion is vital to avoid creating a great event with little to no attendance - or even awareness - and to ensure it’s as big of a success as possible. ![]()
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